Instagram Influencer Dataset — Food

A Instagram (food influencers) dataset of 1,039,706 posts from food influencers, collected by Seungbae Kim and Jinyoung Han (2020). Each record contains post caption text, like count, comment count, video/ad flags, tagged user count, location presence, image dimensions, timestamp, and influencer follower count. The dataset is notable for its subset of 9.7M-post Instagram influencer dataset covering the food category, with rich per-post engagement signals and influencer-level metadata. Intended for research into influencer marketing analysis, engagement prediction, social media content analysis, and sponsorship detection. This package holds the post metadata (one JSON .info file per post) and influencer lists; the post images, which the authors distribute separately on request, are not included.

#Engagement prediction#Food influencer#Influencer marketing

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Analytics

Content metrics

1,039,706 records scored · min–maxmean ± 0.675 σ (the interquartile range if the values are roughly normal)mean

like countμ 834.177 ± 1.9K
min 0max 162.6K
comment countμ 30.871 ± 211.809
min 0max 143.2K
tagged user countμ 2.915 ± 5.155
min 0max 35
has location48.5% true
true 48.5%false 51.5%
follower countμ 39.3K ± 116.4K
min 1Kmax 2.7M
followee countμ 1.7K ± 1.7K
min 0max 7.5K
post count by userμ 1.5K ± 1.6K
min 105max 29.8K
widthμ 1K ± 124.8
min 320max 1.1K
heightμ 1.1K ± 220.3
min 167max 1.4K
11.0
Flesch–Kincaid grade
US school grade level
14.3
Automated readability index
Frequent terms
recipefoodlovelikedaylinktimenewtodaygooddeliciouschocolatehappyblogquefoodieveganfeedfeedbreakfastweekhealthybioknowchickenconfoodbloggerlittleweekenddonfreefavoritefoodporncheesedinnerbestinstafoodsweeteasyperfectcheeatgreatf52gramseeeeeatsyearwaywantlifecakeprofile
Topic clusters

Topic 0

recipe
chicken
food
salad
dinner
sauce
delicious
soup

Topic 1

recipe
chocolate
cake
bake
cup
butter
coconut
dessert

Topic 2

slimmingworld
feel
slimmingworlduk
life
day
year
time
love

Topic 3

che
con
una
non
sono
ricetta
più
della

Topic 4

und
ich
die
das
ihr
mit
der
ist

Topic 5

que
para
con
los
por
las
una
uma

Topic 6

flower
love
look
fashion
beautiful
new
color
wear

Topic 7

travel
beach
day
view
beautiful
adventure
vacation
trip
Top hashtags
#foodie76.3K
#feedfeed73.7K
#foodblogger66.4K
#food65.9K
#foodporn61.2K
#instafood58.1K
#ad57K
#f52grams53K
#eeeeeats52.1K
#foodphotography48.5K
#huffposttaste44.9K
#buzzfeast41.4K
#vegan38.3K
#instagood36.2K
#healthy35.7K
#healthyfood35.1K
#yummy32.1K
#foodstagram31.6K
#beautifulcuisines30.6K
#buzzfeedfood30.6K
Top emoji
🏻119K
😍109.8K
🏼96.3K
😋58.1K
🙌57.7K
😂49.6K
💕42.4K
👌35.9K
👉31.3K
😉30.2K
😊28.5K
🤤26K
😘24.3K
🎉23.6K
🌸22.6K

Sampled: text metrics from 50K of 1M records; topic model from 20K.

Record

Catalog key
instagram-influencer-food
Authors
Kim, Seungbae; Han, Jinyoung
Year
2020
Source paper
Instagram Influencer Dataset
License
Academic research use only (LicenseRef-Research-Only)
Records
1,039,706
Text corpus
post text
Languages
en
Collected
2018-2020 (2010s, 2020s)
Region
Global (inferred: the platform is used worldwide)

Provenance

Originally published at
https://sites.google.com/site/sbkimcv/dataset/instagram-influencer-dataset link checked
Hosted copy
Mirrored on echo.directory on 2026-10-21, 37.2 GB across 20 files. Checksums in MANIFEST.json.

How to cite

BibTeX

@misc{echo2026,
  title  = {ECHO: Exploratory Compendium of Humanity Online},
  author = {Switzer, Braden and Zafarani, Reza},
  year   = {2026},
  url    = {https://echo.directory},
  note   = {Syracuse University}
}

@misc{kim2020instagram,
  title        = {Instagram Influencer Dataset},
  author       = {Kim, Seungbae and Han, Jinyoung},
  year         = {2020},
  howpublished = {\url{https://sites.google.com/site/sbkimcv/dataset/instagram-influencer-dataset}}
}

APA

Switzer, B., & Zafarani, R. (2026). ECHO: Exploratory Compendium of Humanity Online [Data repository]. Syracuse University. https://echo.directory

Kim, S., & Han, J. (2020). Instagram Influencer Dataset — Food [Data set]. https://instagram-influencer-food.echo.directory/

MLA

Switzer, Braden, and Reza Zafarani. ECHO: Exploratory Compendium of Humanity Online. Syracuse University, 2026, echo.directory.

Kim, Seungbae, and Jinyoung Han. Instagram Influencer Dataset — Food. 2020, instagram-influencer-food.echo.directory/.

BibTeX · RIS · CSL-JSON

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